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Friday 20 April 2018

The Main Features Of Co-Branded Card Programs

By Vickie Jefferson


The finance industry and other industries have one thing in common; they readily adopt innovations that they see fit to implement in their daily work. One such innovation that these industries adopted rather quickly were prepaid credit cards.

However, in order to opt for a co-branded card program, you must be aware of its basics as well as its key features. So keep reading to find out all you need to know about these programs:

What is a Co-Branded Card Program? Any credit card program initiated by the joint venture of more than one company or brand is considered to be a co-branded credit card program. The brands or companies involved within such ventures usually include a business enterprise that has collaborated with MasterCard or Visa to make its card acceptable worldwide.

Sometimes, a third party, such as the bank where the account is held, is also one of the brands that are part of the program. Each brand has its logo on the top of the card and the program can be initiated for debit and credit cards, as well as prepaid credit cards.

However, the party that benefits the most from a co-branded credit card program is of the customers or cardholders. These individuals are provided with a means of spending money conveniently with the association that your business has created with other relevant firms. This is why these programs created a strong bond of loyalty between you and your customers.

The cardholders using the card on a daily basis are able to make transactions in a secure and convenient manner, thus increasing customer loyalty.

Little To No Service Charge - A credit card program can provide people with the convenience and safety of making large transactions at minimum service costs.

Service Charges are considerably less when people make transactions. No hidden or additional charges such as maintenance fee or transactions fee when using the card.

International Functionality - Many card providers have an international presence, making their co-branded card programs acceptable all over the globe. Easy And Free Replacement - Some card providers also provide quick and free replacement of the card if it is lost or stolen.

In the instance the card gets lost or stolen, card providers provide immediate replacement free of charge. Card providers often hold special deals that they offer to cardholders upon applying for the card or during certain months.

Reward Programs - Most card programs will also offer incentives and rewards to cardholders, which is an additional benefit for them.

Co-branded card programs are the most effective and successful when merged with prepaid credit options. So get a prepaid credit card for your business today and promote your brand in the best way!




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