In our market no longer does a real estate agent need to give thought to marketing only in his or her local market. Cyberspace has now made a world with no boundaries. But, successfully navigating this is becoming more and more difficult unless you really know what you are doing. Listed here are some suggestions and strategies to assist you get moving.
1. Identify your sub-market: Market and keyword research is the cornerstone to effectively gaining traction as part of your market. Personally I selected to build websites specifically tailored to Golf Homes in Southern California. Next, I Googled golf homes in Southern California and discovered 2 dozen golf courses in my region. Then I would enter those greens names directly into Market Samurai and find ones that drove 20-80 unique searches on a daily basis which had relatively low competition that would be simple to rank for.
2. After I identified those courses that drive some traffic I then research and write an article on that golf course. Within the content I highlight a few of the top features of the course. I have even called golf courses and spoke with their media directors and "interviewed" them a little using the content from the conversation as content for my article.
3. Set up a free blog. Write one article towards the site regarding this particular golf course as well as the homes surrounding the course that includes keywords in your main domain site that you will be looking for ways to ranked on the internet as being embedded as the links for any keywords.
4. I then would put those articles in my article submitter, create my signature line using a link directing back to the blog and also have it auto submit 5-10 articles every day to directories and other websites trying to find original unique content for the golf niche. After about 1 or 2 months I most certainly will begin to see some movement reach the top 2-5 pages of Google depending on the number of daily submissions you select. Ultimately, your blog you may have set up will pass the "link juice" of your embedded links along to your authoritative website letting Google decide what your main domain is a vital site.
5. Create my Wordpress page and title it "My Domain dot Com/ the the game of golf name-golf homes". My strategy here is that golfers have disposable income and most are fanatics about the sport. When you bring customers and improve your rankings for your site you'll end up with on-page one of the search engines like google as the blog you set up is passing along your back-links making your main site authoritative. Now, every time a person is hunting for a tee time for that course you'll already have a page on there titled "My Domain dot Com/ the golf course name-golf homes" and tagged with "Your Name" exclusive realtor for XX country club golf homes.
6. Once I received the first page ranking for your golf course I'd then contact the course media relations and tell them the things i did and i want to set up a meeting or take them out to lunch and introduce myself as being the go-to real estate agent for golf homes in the community. I might then introduce myself to any or all of those around the course and in the clubhouse and let them know that I am the go to realtor for golf homes for this course.
Now, you can do any niche you want and you need not to think in a confined box. One could focus on campgrounds, historic landmarks, parks, recreation areas, vacation spots, etc. It's not at all uncommon for people visiting from away to want to search for vacation homes in your neighborhood ultimately purchase one from the local expert and trusted agent. At the end of the day they are visiting simply because either like the area or have family or friends in your community.? And, truth be told, everyone wants to live close to the ones we love and those that we enjoy spending time with. So, you are branding yourself as the go to agent for the niche. Really, after you do these strategies you just repeat all over again for the next niche. Consider our "Get to #1 on the web Webinar" for additional details on keyword research and the way to define your niche.
Are you using SEO as part of your real-estate career? Whats your opinion for this strategy as well as what other niches can you see for another agent or yourself?
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