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Wednesday 30 January 2019

Effective Community Engagement Consultant Methods

By Christopher Jones


It is a common misconception, communities will adapt to policies without their engagement in decision making. The truth is policies, projects and decisions fail because target groups are not engaged in decision making and project implementations. To ensure policies work as designed, it is wise to engage individuals in project implementation. Although the process is not as easy as it sounds, with the right strategies in place you can engage a large audience. Read on to learn more about the strategies a successful community engagement consultant applies.

It is important to note, communities differ in many ways. Each community is unique in terms of customs and traditions, demography, geography and culture. Communities also have needs and desires which keep evolving. That is why as a consultant you need to design engagement strategies that are easy to adapt. Creating flexible strategies help you make an adjustment in certain areas if the desired results are not visible.

Local networks, groups, and organizations help consultants leverage during and after project implementation. Finding your way in a new environment can be overwhelming, but with the help of locals you can pass information and collect opinions easily. Contact reputable groups and networks ahead of time to discuss possible ways for audience engagement. Build strong relationships with locals to get direct connections to leaders and residents.

It is important to reward individuals who take their time to engage in projects and discussions. Members of the community feel a sense of belonging when they are awarded for their participation in decision making. Incentives should not be expensive, simple gifts even snacks help you attract an audience to community engagement.

Satisfying the wants of an audience is of great importance. Communities want to engage in activities with consultants who understand their day to day needs. The best consultant will listen to what the audience wants and work hard to meet their wants. It is important as a consulting professional to encourage audience. Sharing words of encouragement and demonstrating real testimonies is essential. Dedicate time and effort to reciprocate how the audience responds to you. This step helps you maintain long term relationships with the target audience.

Keeping an audience can be difficult for anyone seeking engagement. However, with the use of images, you can create an impact among members and attract more participants. Publish images that have an emotional impact to ensure participants translate the message in the best way possible. While images have an emotional impact, they should not be the only informative source. Break the monotony by using educational and entertainment content.

Talk is important when dealing with large groups in a specific community. People show interest in programs where real life talk is highly valued. Encourage members to share their life experiences. This tactic opens up room for discussion and promotes effective means of communication.

It does not matter if you engage in serious or entertaining talk if the information is relevant and straightforward people will listen. Most consultants fail to attract participants because they do not understand the needs of communities or add value to their needs. A successful consultant understands what communities want and add value to their current situation.




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