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Friday 25 August 2017

Why Your Company Needs Real Estate Policies And Procedures Manual And Management Guides

By Sarah King


The most successful companies have standard set rules and regulations for employees and managers that clearly outline exactly what is expected of them. When new people are hired into the company, they should receive packages with the information and be instructed to read them thoroughly. If you own a realty business, and don't have set rules and regulations for salespeople and staff, you can purchase a suggested real estate policies and procedures manual and management guides that are readily available online.

These packages have been vetted by professionals in order to make sure everything is covered. You certainly can, and should, personalize the contents to meet your needs and business situation however. This is especially true when you are in the realty business and have a combination of paid employees and independent contractors who are commissioned salespeople.

In order to make the manuals as user friendly as possible, most are packaged as loose leaf binders, so each business owner can add and remove pages. The most effective manuals are written with brief bullet points and numbered lists to make reading them easier than those written in paragraph style. Tabs make it easy to find individual topics.

These topics are wide ranging and include such things as antitrust laws in real estate. This is a subject every employee should read and clearly understand. It is imperative that no employee or salesperson suggest that your company's commission structure meets local standards or that your commissions are set according to area standards. If a potential client complains to the real estate board, your company will suffer fines and penalties.

Since commissions are the manner in which most salespeople make their money, a realty business needs to explicitly set down how commissions are handled. You may have a policy that a certain percentage of the sale price will be charged for residential property and another for commercial. Your policy might be that commissions can be reduced when the purchase price goes over a particular dollar amount.

An office dress code can be tricky when you have independent contractors as sale agents. They may take the attitude that the policy does not pertain to them. With a written guide, you can make your point that they represent the company they work for, and this includes their appearance. Young, inexperienced workers sometimes have trouble deciding what is workplace appropriate. As much as you respect their right to express their individuality, you have a professional office to run.

Most salespeople hate to make cold calls or service calls to their current clients. If it is your policy that salespeople keep in regular contact with the clients whose property they have listed, your manual should say so. Managers who require salespeople to set aside a certain amount of time on the phone with potential clients should specify the particulars in writing.

It is good policy to let employees and independent contractors know what you expect of them. There is less chance of misunderstanding if you put those rules in a manual available to everyone. You will more successful if you and your employees are on the same page.




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