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Sunday 6 September 2015

Effective Real Estate Sales Strategies

By Kenya England


Undoubtedly, one of the most difficult things to sell would of course be property because no one is going to carry enough cash to buy a condo unit on the spot. Of course if one is faced with this kind of situations, there are actually still some ways on how to convince the buyer on how to go about. For those who would want to become an agent, here are some tactics and some real estate sales strategies that are proven to be effective.

Now as a sales agent, there are three very common methods to prospect for potential buyers. These methods would be through friends and referrals, through cold calling, and through manning booths and giving fliers. One should try all of these prospecting methods in order to have a chance at getting prospective buyers.

Now one thing to always remember is the law of many wherein if one would want to hit a pot of gold, he has to get many prospective clients. Of course in order to do this, he also has to know which client he will be approaching in order to make his sale. This is known as target segmentation and this is done in order to know which groups of people have to be targeted.

Now when talking to a prospective client, he has to make sure that he is not very hard sell. In general people do not like pushy salespeople and will just brush them off. However, if one is calm and gives off a vibe that he would just like to share something to a prospective buyer, then the buyer will be more receptive.

Now when it comes to giving discounts, one also has to use his brain a little bit. Now different agents are going to be given different discounts depending on what rank he is in and what team he is in. So the trick here is to make sure that the buyer would feel like one is already giving their best discount no matter what has been given to them.

Now in order to do this, a little bit of sales talk is necessary. Now the first tip is to never ever give all the discounts at the beginning of the pitch but to give it just a little by little. It is only when the buyer is a little bit convinced that the seller can already give off another discount.

Now if the buyer has already been somewhat convinced, then in order to sweeten the deal, the agent may give additional deals. What most agents would do is that they would request the company for higher discounts so that they can service the discount of the buyer. Some other would actually ask for better discount packages.

When the buyer seems quite convinced, bring in the small down payment scheme as well as the good deal payment scheme. Give the client several options on how he would like to pay and make it seem like the client is paying little by little for a long period of time. Do not forget to collect a small down payment so that the sale is sure.




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