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Monday 10 November 2014

Tips For Competitive Retail Work By Robert Jain Credit Suisse

By Paula Hess


As the holidays approach, it goes without saying that stores around the country are going to be competitive in regards to prices. They want to make sure that they are driving as many sales as possible, to the point where they are outselling the competition. No one will be able to argue with such a sentiment, Robert Jain Credit Suisse included. Competition is crucial, in regards to retail, and there are many ways to ensure that this is maintained over time.

Competition is going to have to be seen when it comes to pricing. Those who operate their own outlets are, more likely than not, going to focus on how other stores are pricing their items during the holiday season, which goes without saying. While there are certain prices which will not be adjusted so easily, others should be changed to make up for any lost ground. In any event, if you'd like to stay competitive in retail, you should investigate as often as possible.

Along with lowered prices, special offers should be brought to the forefront during the holiday season. Robert Jain Credit Suisse, as well as other names in finance, can tell you all about how the offers in question will be able to attract consumers, whether they have been loyal consumers to a brand or not. It's just a matter of how they are presented, whether through the Internet, newsprint, or what have you. These offers are supported by a number of learned individuals, Jain included among them.

Finally, retail outlets should make it a point to amp up their marketing efforts. Yes, marketing is going to be done day after day but I cannot help but feel as though this should be increased during those seasons when it seems as though holiday shopping is being done the most. All you have to do is look at the slew of television commercials that seem to increase during busy shopping times. This is just one example of marketing being done for the sake of competition.

There is no doubt that the holiday season is going to be an intriguing one, especially with the number of stores looking to draw in as many consumers as possible. This is the root of competition, within the field of retail, and no one will be able to say differently. If stores are to attract as many people as possible, shouldn't it go without saying that they have to provide certain incentives? It's because of these that holiday season competition will be made that much healthier.




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